I produced copy for this MailChimp E-vite campaign requesting RSVPs to attend the Tole-rants Gala event, which was celebrating the winner of the 1st annual Tole-rants UGC video competition. The event focused on public relations and communications activities promoting social good causes.
Over 400 emails were sent out to a mixture of organizations whose connections to global tolerance ranged from strong to loose - introductory. A follow-up, reminder mailing was sent out a week before the event to an edited mailing list.
Result: Over 140 confirmed RSVPs were received.